Why Emirates is betting on premium economy to grow India business

Emirates is expanding its premium economy offerings for flights to and from India, as it bets on the premiumization strategy to grow its business in the Indian market. The airline is introducing premium economy on all its flights to and from Delhi and Kolkata, as well as on one of its four daily flights from Delhi. The expansion also includes upgrading the remaining three daily flights to refurbished Boeing 777 aircraft, offering a four-class cabin configuration.

This move comes as the Indian market has matured and there is high demand for travel, including a growing demand for premium cabin seats. By offering premium economy seats on India flights, Emirates aims to attract passengers willing to pay more for better comfort and experience, particularly for travel beyond Dubai to markets like Europe and North America.

The airline's focus on premiumization is also aimed at reinforcing its premium positioning and commanding higher fares than its competitors. Premium economy offers wider seats, greater legroom, deeper recline, upgraded dining, and a more comfortable journey at a price tag lower than business class. Emirates' expansion of premium economy seats demonstrates its confidence in the class's ability to generate higher revenue from its India flights, while also providing flexibility to serve different customer segments.