Sánchez y Feijóo, por carriles paralelos

As if they were two campaigns running parallel, separate from each other. On one side, the video created by the Popular Party using artificial intelligence, which imitates the identity and voice of leaders and political figures affiliated with the PSOE, such as former Prime Minister José Luis Rodríguez Zapatero, singer Begoña Gómez, and current Finance Minister José Luis Ábalos.

For example, Ábalos utters, looking at the camera as if it were real: "If going to brothels is for left-handers, then I am left-handed too." On the other side, under a completely different atmosphere, Pedro Sánchez reveals to Broncano, after almost two hours of program, that he maintains "an active and healthy sexual life" with his wife.

Two emotions at play - anger or annoyance over the amusement or camaraderie - to engage their voters. While the PP (and Vox, which has followed its trail with AI) seeks to keep the tension among the right-wing regarding antisanchezism, the Socialist leader aims to reconnect and rally progressive supporters, aware of his social strain following eight years in government.