Pennsylvania enacts law regulating AI-generated advertisements

Pennsylvania has recently passed legislation aimed at regulating AI-generated advertisements, responding to public frustration over their proliferation. Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act last Thursday, which requires all advertisements, ranging from large television commercials to street flyers, to include a disclosure label in the same format as the ad itself.

The bill's primary goal is to prevent false or misleading advertising, which AI-generated content makes easier to create. According to the bill, an advertisement may not use synthetic content in a way that creates a false perception about the goods or services being advertised without clear disclosure stating the use of artificial intelligence.

The law's broad scope means it will impact advertisements created in other states or countries, as it applies to all advertising shown in Pennsylvania. However, critics question the bill's effectiveness due to ambiguous language like "significantly modified" and exemptions for parody, satire, or commentary, which could give advertisers legal loopholes.

Regardless of future interpretations, the bill signifies a growing trend as lawmakers attempt to regulate artificial intelligence under legislative control in response to voter demand.