Pennsylvania will require labels on AI-generated ads
On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as […]
Pennsylvania's Artificial Intelligence Deceptive Advertising Act, signed by Governor Josh Shapiro, mandates disclosures on AI-generated ads. The law applies to any ad, including still images, videos, audio, and text, that has been significantly modified or created by artificial intelligence. This covers a wide range of advertisements, from multi-billion-dollar company TV commercials to local restaurants' promotional flyers.
Pennsylvania will be one of the first states to enforce such disclosures, regardless of the ad's origin. The law's wording leaves several loopholes, however. The term "significantly modified" is subjective, and there is an exemption for parody, satire, commentary, or criticism, as well as anything that is evidently fictional. It is unclear what qualifies as "evidently fictional" and who will decide what constitutes a "false consumer perception."
The bill's sponsor, State Senator Nick Pisciottano, has not yet responded to requests for clarification.
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