Pune mother-daughter duo turn rose petals into wine

A mother-daughter team from Pune, India, has ventured into an unconventional business of crafting wine using rose petals instead of grapes. After years of research, securing permissions and overcoming regulatory hurdles, Jayshree Yadav and her daughter, Kashmira, launched their rose wine, Roseline, last year. The family already produced items like gulkand and rose water, and Jayshree's long-standing experience with roses inspired her to experiment with making wine from rose petals.

The Roseline wine is produced at their factory in Varai, near Chakan, using organically grown local wild roses. Notably, the wine retains the petals' natural color without colorants. While the name may suggest similarity to rosé wine, Roseline is made exclusively from rose petals. The family has worked diligently to educate consumers about this distinction.

Kashmira's scientific background, including studies in wine technology in Australia, contributed to the development of the product. The family faces challenges, such as importing bottles and limited market reach, but has secured patent protection and a licence to manufacture wine from flowers. Currently, around 500 to 600 bottles are available for sale in Maharashtra, with plans to focus on marketing in the coming months.