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The psychology of why we overpay for used cars—study points to left-digit bias

Consumers routinely ignore information when making purchases. They overlook the tax attached to a price, skim past ingredient lists and often fail to process exact numbers with any precision.

The psychology of why we overpay for used cars—study points to left-digit bias

We haven't written up this one. Phys.org has the full story — the link below goes straight to it.

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