Tech companies eye US market
WASHINGTON: Pakistani technology companies are seeking to expand their business with American clients by offering specialised services and products, as changing US immigration policies complicate the movement of foreign professionals. The opportunities were discussed at Pakistan-US Tech Connect 2026, a day-long business networking event hosted by the Pakistani embassy on Wednesday. Sixteen…
Pakistani technology firms are targeting the US market, aiming to expand their business through specialized services and products. This strategy comes as US immigration policies are making it challenging for foreign professionals to move around. At the Pakistan-US Tech Connect 2026, a day-long networking event organized by the Pakistani embassy, 16 Pakistani tech companies engaged with American business representatives and experts to explore potential partnerships and build lasting commercial relationships.
The event, which brought together participants from the Pakistani Ministry of Information Technology and Telecommunication, the Pakistan Software Export Board, and OPEN Global, highlighted companies operating in artificial intelligence, cloud computing, data analytics, financial technology, and healthcare technology. Organizers emphasized that Pakistani firms should shift their focus from routine IT services and competition driven mainly by labor costs.
Sofyan Yusufi, senior vice-president at Oracle, stressed the importance of grasping American business culture, enhancing technical skills, and assembling teams that align with US market expectations. He remarked, "If you survive in the Pakistani market, you can survive anywhere," according to the discussion. Yusufi also highlighted the significance of incorporating women into technology teams pursuing American business, suggesting that an all-male team could suggest a lack of understanding of the US market.
Imran Aftab, from 10Pearls, underscored the need to strengthen Pakistan's education system and prepare younger generations for advancements in technology, business, and employment. Rebecka Zavaleta, co-founder and CEO of PAISMO, described entrepreneurship as "a relationship with fear" and emphasized the necessity for businesses to adapt to global events rather than waiting for crises to pass.
The discussion also underscored the value of tailoring products and services to customer demands, providing an example of Pakistan's potential in offering specialized solutions. PSEB Chief Executive Faisal Jeddy stated that North America plays a crucial role in Pakistan's IT industry. Of the $4.6 billion in IT exports recorded during the timeframe discussed at the event, 80% originated from North America.
Written by urgent.news from Dawn Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
