Study highlights gender gap in AI media coverage in Spain
A media "glass ceiling" exists in news stories on artificial intelligence (AI) published in Spanish media in recent years: men are the main subjects in 41% of news reports, compared to just 5% featuring women. This is one of the findings of the report "InfoIA: Analysis of Information on Artificial Intelligence Published in Digital Media," conducted by the University Institute of Gender Studies at…
A study has revealed a significant gender imbalance in media coverage of artificial intelligence (AI) in Spanish outlets, with men dominating both subjects and sources. According to the InfoIA report by the University Institute of Gender Studies at Universidad Carlos III de Madrid, men feature in 41.6% of AI news stories, while women account for just 5.3%.
This disparity extends to quotes, with men providing 61.1% compared to women's 21.5%. The study also found that headlines predominantly use the generic masculine, and women are underrepresented in technical and leadership roles, often relegated to academic research or discussions on social impact. The report highlights that sexist language and objectification remain prevalent, even as biases are generally improving.
To combat these issues, the authors propose guidelines such as diversifying sources, avoiding the generic masculine, and eliminating objectification in AI-related imagery.
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