Spotify Confirms Family Plan Crackdown; Calls It A “Routine Improvement”
Since the start of the week, you likely have seen reports of Spotify starting to crack down on users sharing a Family Plan without being in the same household. It looks like the company has confirmed that it is indeed doing so, but rejects the framing of its actions, and is calling it a “routine […] The post Spotify Confirms Family Plan Crackdown; Calls It A “Routine Improvement” appeared first…
Spotify has announced that it is tightening its enforcement of Family Plans, stating it is a "routine improvement" to its verification tools rather than a crackdown. Users who do not scan the QR code displayed on their plan manager's phone within seven days will be removed from the family plan and barred from joining any Duo or Family Plan for a year.
Spotify's co-CEO, Alex Norstrom, downplayed the change, noting that Family Plans have been around for nearly 13 years and make up a significant portion of the company's subscriber base. The company is likely trying to improve its verification methods to combat potential loopholes, as the name "Family Plan" may be misleading if it doesn't accommodate family members living apart.
This move could potentially boost subscriptions to Spotify's more profitable Premium plan, although Spotify has not made such a claim.
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- Spotify says yes, it is busting people for using Family Plan sharing too widely theverge.com
- Spotify confirms it is rolling out a new family plan verification method requiring members to scan QR codes on plan managers' phones within seven days of notice (Sarah Perez/TechCrunch) techcrunch.com
- Spotify confirms it won’t stop Family Plan sharing verification, but it’s not a ‘crackdown’ 9to5google.com
