Mahou, Damm, Estrella Galicia y Cruzcampo aceleran en el exterior
Las exportaciones de cerveza española crecieron un 8% el pasado año, hasta 3,64 millones de hectolitros. El negocio internacional ya supone entre el 20% y 30% de sus ventas. Leer
Mahou, Damm, Estrella Galicia and Cruzcampo are expanding internationally. Spanish beer exports grew by 8% last year to 3.64 million hectoliters, making up 20-30% of their sales. Spanish breweries are accelerating their international venture due to falling domestic consumption. Hijos de Rivera, which owns Estrella Galicia, recently opened a factory in Germany, a strategic market with growth potential.
The German market is the only one in Europe larger than Spain's beer production (83.9 million hectoliters vs 41.5 million Spanish). The UK and the UK are the main sources of international tourists to Spain, accounting for 30% of national beer consumption. Mahou San Miguel focuses on its own brands, strategic alliances, and local business development, recently launching a non-alcoholic drink Vamos in Egypt.
Damm has significantly increased its international sales, now representing nearly 30% of total sales. Their strategy includes local production facilities and targeting the Mediterranean lifestyle and gastronomy.
Written by urgent.news from Expansion ES's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
