How AI Is democratising creativity, according to Canva India’s Chandrika Deb

At TechSparks 2026, Canva India's Country Manager, Chandrika Deb, discussed how AI is democratizing creativity. She emphasized that AI removes barriers of skill, resources, and knowledge in the creative process, allowing users to act on their creativity more easily. Delegating judgement and intent to humans, she noted that 97% of marketers surveyed use AI in some form, but it's crucial to ensure the output is relevant for the target audience.

AI helps overcome ideation and resource barriers, enabling faster iteration and more efficient workflows. As teams evolve, Chandrika expects AI to widen participation, allowing founders, marketers, product staff, and salespeople to get involved earlier. While specialists remain essential, creative-operations experts ensure brand consistency.

Chandrika highlighted the importance of mindful AI usage, emphasizing that personalization should make content relevant, not just noise. AI enables brands to scale personalization across various audience segments, formats, and languages. Ultimately, Chandrika believes AI breaks the assumption that creativity is limited to a select few, empowering anyone with a sense of judgment and idea to produce good creative work seamlessly.