How a 24-year-old turned advice from the rich and successful into a $37 million business

School of Hard Knocks cofounder James Dumoulin, aged 24, has transformed street interviews with successful businessmen into a lucrative business projected to generate $37 million in revenue this year. The company, which aims to become the "Barstool Sports of business content," uses staged drama to attract viewers, and sells consulting services and memberships.

During a recent interview, Dumoulin confronted Adesuwa Rhodes, a wealthy businesswoman, in the presence of bodyguards. Despite the tense atmosphere, Rhodes agreed to answer Dumoulin's questions about her wealth, persistence, and faith. The video format, combining high-drama street interviews with advice from the affluent, has proven highly successful, generating substantial revenue for School of Hard Knocks.