Formula 1 gets Dolby Atmos support on Apple TV in the U.S. starting today

Formula 1 fans in the United States can now immerse themselves in the racing action like never before, thanks to the new Dolby Atmos support on Apple TV. Starting with this weekend's United States Grand Prix, viewers will be enveloped by the sounds of the sport, from team radio to roaring engines and on-track battles, all through the enhanced 3D audio experience.

This marks the first time a Formula 1 race will be broadcast in Dolby Atmos, promising a new level of immersion for fans. Alongside the superior audio, Dolby Vision's rich colors and lifelike clarity will ensure that viewers are not only hearing the race but seeing it in stunning detail. Apple is celebrating this milestone with a live screening of Sunday's race at its Domain Northside store in Austin, Texas.

The event also marked a special occasion as Apple CEO John Ternus and retail chief Deirdre O'Brien were in attendance. Apple's support for Dolby Atmos extends beyond just Formula 1, with the company expanding its Detailed City Experience in Apple Maps to Austin and adding a comprehensive map of the Circuit of The Americas. This enhancement includes turn numbers, grandstands, 3D landmarks, and other key information to assist fans in navigating the venue.

For those interested in more Apple news, 9to5Mac on YouTube offers a wealth of content. Subscribers to Apple TV can enjoy it for $14.99 per month or as part of the Apple One bundle, and the service features a lineup of popular content including Ted Lasso, Severance, The Studio, The Morning Show, Shrinking, and Silo.