The manufacturer of Ray-Ban, ‘fashion victim’ of AI
The proliferation of rivals threatens to turn smart glasses into a competitive market
EssilorLuxottica, the maker of Ray-Ban, saw its stock rise 14% after releasing reassuring quarterly sales figures. Despite this, the company's stock remains 47% below its peak in November 2025. The company is uncertain whether the rise of smart glasses will be beneficial or detrimental to its business.
Written by urgent.news from El Pais Economia's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
