Beauty of Joseon expands to 1,263 Boots stores across Britain
Beauty of Joseon, Korean beauty brand known for its traditional ingredients and modern skin care, has expanded to 1,263 Boots stores across Britain, marking one of the largest retail footprints for a Korean beauty brand in Europe. The brand, owned by Goodai Global, entered Boots in June 2024 and has since expanded rapidly across the British health and beauty retailer’s network, according to a…
We haven't written up this one. The Korea Times has the full story — the link below goes straight to it.
