BBVA supera el millón de clientes en Italia tras cinco años en el país

BBVA has surpassed one million customers in Italy five years after launching its online banking in the country, according to the bank's president, Carlos Torres. The financial institution aims to become the primary bank for its customers in Italy and is focusing on retaining them. The bank had set this goal of reaching one million customers by the end of 2026, adjusting its original business plan from October 2021, which initially targeted 100,000 users per year.

BBVA's success in digital banking is reflected in the fact that only 8% of Italian customers have their main bank as a digital entity. The bank has identified three factors contributing to this scenario: trust in the security of funds, quality of service, and product offerings, as well as trust in the entity's solidity. To strengthen its connection with customers, BBVA has started reinforcing traditional attributes of trust and security alongside its digital banking positioning.

The bank has also begun offering a wide range of financial products and services in Italy, including mortgages, personal loans, savings, and investment solutions. However, the bank's main commercial attraction remains the interest on deposits and promotions like cashback for card purchases. Currently, BBVA Italia's Online Account offers a 4% interest rate, the same rate as its cashback program.

The bank plans to continue focusing on investment banking in Italy with BBVA CIB, a service that has been supporting large Italian companies for over four decades in their growth and international expansion plans. BBVA is also focusing on energy transition and sustainable infrastructure projects, as well as investments in artificial intelligence and digital transformation.