AroundtheClock unveils bold rebrand to drive regional growth

UAE-based communications firm AroundtheClock (ATC) has rebranded under the slogan "The Agency in Motion," highlighting the agency's expansion and enhanced integrated communications model. The refreshed brand identity utilizes a bold color palette of black, white, and electric green, with the agency's signature two dots strategically placed within the wordmark to symbolize movement. The typography has been enlarged to create a more prominent presence.

The rebranding also signifies a shift in ATC's operational structure, consolidating its specialized divisions to work collaboratively towards a common goal. These divisions include GLYPH, a creative studio focused on strategy, narratives, and AI solutions; AMPLIFY, a social strategy unit specializing in content creation, community management, and AI optimization; and PULSE, a creator partnership studio connecting brands with influencers and user-generated content opportunities.

Additional divisions cover events and PR (ECHOES), integrated media production (AXIS), and web and technology development (STACK).

Rizk Naifeh, Chairman of AroundtheClock, emphasized the importance of constant evolution in the agency, stating that the new rebranding reflects the company's dedication to providing a comprehensive solution for brands and businesses. Similarly, CEO Pakinam Olama highlighted how the new identity better represents ATC's growth through AI-driven tools, expanded talent pool, and geographic reach, all aimed at delivering superior results for clients.

ATC serves a diverse range of sectors, from sustainability and banking to real estate and technology, employing a blend of creative expertise, technological innovation, and data-driven insights to help brands achieve measurable success. The agency's new identity serves as a visual representation of its commitment to local talent development, global expansion, and the delivery of tailored business solutions.