A Deeper Connection to Madinah: Knowledge Economic City Makes Its Pakistan Debut at the Saudi-Pakistan Real Estate Expo

The Knowledge Economic City (KEC) will participate in the inaugural Saudi-Pakistan Real Estate Expo (SPREX) from October 21–23, 2026, at Lake City Golf Club, Lahore. KEC aims to showcase its vision for life in Madinah, a city deeply cherished by Pakistani families for its faith, tranquility, and sense of belonging. The expo presents an opportunity to meet the strong demand from Pakistani enthusiasts who are keen to explore the prospects in Madinah.

KEC’s masterplan encompasses a diverse range of residential communities, hospitality, shopping, dining, leisure, and commercial options, all woven into an integrated lifestyle destination. The residential area, centered around Al Alyaa, emphasizes contemporary community living in harmony with Madinah’s unique identity. Dr. Moath Al-Yahya, KEC’s Chief Executive Officer, highlighted that the city’s emotional resonance with Pakistani families is a significant factor behind the interest shown.

He stated, “Our masterplan and Al Alyaa bring together aspirations of belonging, shared moments, and intergenerational connections into a lifestyle that enhances daily experiences.” KEC’s design prioritizes the needs of residents, visitors, and businesses, creating a network that connects places for living, staying, shopping, working, and leisure.

At SPREX, attendees will learn how KEC’s projects contribute to Madinah’s urban development and have the chance to explore opportunities for investment and partnerships. A pre-event media gathering in Lahore on October 20 will introduce journalists to the masterplan, Al Alyaa, and KEC’s overarching vision. Visitors at SPREX can engage with KEC representatives, witness project presentations, and discuss potential developments and requirements for prospective buyers.