Why ESPN is broadcasting El Clásico, soccer's biggest club rivalry, on ABC
With an hour-long pre-match show and an immersive broadcast, the broadcaster hopes to give the crucial game a showcase in the U.S.
The biggest soccer match in Spain, El Clásico, will be broadcast on ABC in the United States for the first time. El Clásico is the intense rivalry match between FC Barcelona and Real Madrid, which often decides the La Liga title race. The match, which traditionally features two of the world's biggest clubs, is gaining even more significance with both clubs striving to become global brands.
The production team behind the broadcast aims to cater to both hardcore fans and casual viewers by providing various content to appeal to all audiences. El Clásico is often seen as an equivalent to a Champions League final in Europe, with the game carrying immense weight and pressure for both teams. The broadcasters hope that by airing the match on ABC, they can convert casual fans into devoted supporters of La Liga and help them appreciate the significance of this historic game.
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