Spotify Co-CEOs Talk AI Remixing Tool: ‘We’re the Right Company to Do This’
Alex Norström tells Billboard the tool has "broad-based support" beyond its previously announced industry partners.
Spotify's co-CEOs, Alex Norström and Gustav Söderström, discussed the company's upcoming AI remixing tool at a recent event. The tool will allow fans to create covers and remixes of songs from participating artists and songwriters, with the artists' consent. Spotify aims to secure artists' permissions, provide proper credit, and compensate them through a royalty pool funded by the new service.
Norström noted that there is broad-based support for this initiative across the industry, beyond just the three companies involved. The co-CEOs declined to share pricing details but emphasized that the tool will generate new revenue for the industry and creators. Spotify's co-CEOs highlighted that they believe they are the right company to lead this effort due to the size and reach of their royalty pool, which has paid out $70 billion to rights holders since the company's founding 20 years ago.
In addition to announcing the AI remixing tool, Spotify also shared updates on the removal of "AI-spam" songs from their platform, with over 50 million songs taken down from recommendations and more than 75 million tracks removed since tightening their AI policies in September 2025.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
