Orion expands Custard cream cake production in Korea, Vietnam, India as global demand surges
Orion has expanded production lines for its flagship Custard cream cakes across Korea, Vietnam and India to keep pace with surging domestic and international demand, the company said Thursday. Launched in Korea in 2004, Orion Custard is a soft, individually wrapped sponge cake with a custard cream filling. It has become the company’s second-biggest global pie brand after its flagship Choco Pie.…
Orion has significantly increased its production of Custard cream cakes in Korea, Vietnam, and India to meet the growing demand both domestically and internationally, the company announced on Thursday. The iconic Custard cake, introduced in Korea in 2004, is a soft, individually wrapped sponge cake with a custard cream filling and has become Orion's second-largest global pie brand after its flagship Choco Pie.
Sales of the product worldwide have soared by 14 percent last year to 154 billion won ($116 million). A significant portion of this surge - 76 percent - can be attributed to sales in China, Vietnam, and India, which have continued to climb at a double-digit rate up until September of this year.
To accommodate this surge in demand, Orion has added a production line in Korea back in September and has recently started running new lines in Vietnam and India. This expansion has bolstered the company's global production capacity to an impressive 300 billion won annually, nearly double the sales they recorded last year. Orion's global research center, located at its headquarters in Korea, is responsible for product development tailored to each specific market.
In Vietnam, the company offers a variety of flavors, including tiramisu, raspberry, egg lava, melon, and a reduced-sugar version.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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