Orion expands Custard cream cake production in Korea, Vietnam, India as global demand surges
Orion has expanded production lines for its flagship Custard cream cakes across Korea, Vietnam and India to keep pace with surging domestic and international demand, the company said Thursday. Launched in Korea in 2004, Orion Custard is a soft, individually wrapped sponge cake with a custard cream filling. It has become the company’s second-biggest global pie brand after its flagship Choco Pie.…
Orion has recently expanded its production lines for the popular Custard cream cake across Korea, Vietnam, and India, in response to a surge in both domestic and international demand. The company announced this development on Thursday. Introduced in Korea in 2004, Orion's Custard is a soft, individually wrapped sponge cake filled with custard cream.
This product has become the company's second-largest global pie brand, following its flagship Choco Pie. Global sales for Orion's Custard increased by 14 percent last year, reaching a total of 154 billion won, or approximately $116 million. China, Vietnam, and India accounted for 76 percent of these sales, and the demand continues to grow at a double-digit pace up to September of this year.
To accommodate this growing demand, Orion has added a new production line in Korea since September and has initiated new lines in Vietnam and India. These expansions have increased the company's global production capacity to up to 300 billion won annually, which is approximately double the sales volume from the previous year. Orion's global research center, located at its headquarters in Korea, oversees the product development for each market.
In Vietnam, the company offers various flavors, including tiramisu, raspberry, egg lava, melon, and a reduced-sugar version.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
