N.S. woman says duct-cleaning company used AI-generated photos to fake work

A Dartmouth, Nova Scotia woman, Shernette Smith, claims a duct-cleaning company used AI-generated images to deceive her into believing work was completed, when in fact it had not. Smith encountered the company through an advertisement on Facebook Marketplace for a $150 duct-cleaning service. Upon engaging with the company, Smith was assured that their team would thoroughly clean her home's air ducts, with an additional charge of $250 for more extensive work.

Upon completion, the company provided Smith with photos showcasing a "clean" blower motor, which she deemed impressive. However, after the service, Smith noticed the motor remained unclean, leading her to believe she had been scammed. The company, Fresh Air Quality, boasts testimonials on their website, but cybersecurity experts have revealed these reviews are associated with various other businesses.

Furthermore, AI researchers have identified AI-generated watermarks on the photos provided to Smith. The National Air Duct Cleaners Association advises consumers to exercise caution when hiring such services, as the industry is largely unregulated and some companies may resort to deceptive practices. Smith plans to be more vigilant before engaging with similar companies.