Is Big 12 football having its CFP race moment? Brent Yormark think so

The Big 12 Conference is currently making a splash in college football, according to its commissioner Brent Yormark. With three undefeated teams and nine members in the top 25 US LBM Coaches Poll, the Big 12 is a key player in the ongoing College Football Playoff race. This resurgence in prominence is evident in the impressive Nielsen television ratings for recent games, such as BYU's fourth-quarter upset of Notre Dame, which drew over nine million viewers.

The conference's growing profile is attributed to the significant investments made by its member institutions, particularly in football, which drives substantial value through enrollment, philanthropy, and community engagement. Yormark's vision for the Big 12 includes securing multiple teams in the CFP, as well as innovative ideas for future events, such as postseason bowl games, to maintain the league's relevance and competitive edge.