Interview: Peek & Cloppenburg Managing Director Freienstein: "We see ourselves as a counterpole to Zara and H&M"
The fashion retailer is cutting further jobs and reviewing all locations. However, new branches are planned in the medium term, says the managing director. In an interview, she explains her strategy.
Peek & Cloppenburg's head of Western Europe business, Constanze Freienstein, has stated that the company is reviewing all its locations, including its flagship stores in Düsseldorf, Frankfurt, and Berlin, which are set for mixed-use redevelopment. The company is focusing on becoming a multi-brand provider with a wide selection, differentiating itself from vertical fashion retailers like Zara and H&M.
Freienstein reports that despite a 7-8% decline in foot traffic, P&C's sales per customer have increased by 5%, and its loyalty program is growing by 20% year-on-year. The company aims to have over 70% of its sales come from its loyalty program and plans to expand in Germany and Western Europe, with a focus on high-productivity locations.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
