Exclusive: Apple's OLED MacBook Pro may face a '$300 to $500' price hike to 'protect their profits' from RAMageddon
Exclusive: Counterpoint Research predicts Apple’s OLED MacBook Pro will jump $300 to $500. Here is how OLED is shielding rising memory costs.
Apple’s upcoming OLED MacBook Pro may see a price hike of $300 to $500 to offset the soaring costs of memory components, according to a recent analysis by Counterpoint Research. The discussion centers on whether the premium OLED display is just a cover for higher memory expenses, dubbed by some as "RAMageddon." David Naranjo, an Associate Director at Counterpoint Research, predicts that the cost of a 14-inch OLED MacBook Pro could range from $2,799 to $2,999, up from the current $2,499 starting price.
This surge in price is attributed to the advanced tandem OLED technology, touchscreen features, and memory costs. While OLED screens do offer improved contrast, color accuracy, and response times, Naranjo suggests that they have become a convenient excuse for manufacturers to justify higher prices amidst rising memory costs. Apple's significant buying power in the supply chain could potentially drive down the cost of OLED screens for other manufacturers, benefiting budget and mainstream Windows laptops in the future.
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