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The software that measures gamers' emotions to improve their performance

Emogg Analytics interpreta las reacciones de las personas en tiempo real para elaborar informes que ayuden a las empresas

Translated from Spanish Read in Spanish

The software that measures gamers' emotions to improve their performance

Edgar Sanjuán, founder of Emogg Analytics, began exploring the idea of analyzing human reactions and converting them into data through an algorithm in 2017. At the time, he was working with a Visual Thinking company, summarizing strategic meeting concepts graphically. Sanjuán consulted Richi Serrés, a sports psychology and emotional management specialist, but Serrés was skeptical. In 2020, Sanjuán met Mario Enjuanes, an AI consultant, who convinced him that the idea was feasible.

Written by urgent.news from El Pais Economia's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.

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