Carlsberg underscores long term Vietnam commitment at Denmark talks

Carlsberg emphasized its enduring commitment to Vietnam during a series of talks in Denmark from October 19 to 21, marking the 55th anniversary of diplomatic relations between the two nations. The occasion allowed Carlsberg, a pioneering Danish multinational investor in Vietnam, to underscore its long-standing partnership with the country.

The high point of the visit was the official Return Banquet hosted by Party General Secretary and State President To Lam at Ny Carlsberg Glyptotek, a cultural landmark in Copenhagen. The Glyptotek, established in 1897 through a donation of the Carlsberg family's art collection, offered an appropriate setting for commemorating the robust ties between Vietnam and Denmark.

During the talks, Carlsberg's CEO, Aarup-Andersen, highlighted Vietnam's significance as a key growth market for the company and its unwavering confidence in the nation's potential. João Abecasis, executive vice president of Carlsberg Asia, also participated in the Denmark–Vietnam Business Forum, discussing Vietnam's emerging role as a manufacturing and investment hub and potential avenues to bolster industrial competitiveness.

Reflecting its long-term confidence, Carlsberg unveiled its investment and development plans for Central Vietnam, where the company has had a strong presence for over three decades. These plans include approximately $65 million in investment at Phu Bai Brewery in Hue from 2026 to 2031, alongside efforts to enhance business operations and promote sustainable development in Danang.

Both cities are crucial to Carlsberg's long-term growth strategy in Vietnam. Aarup-Andersen pledged Carlsberg's investment and development intentions for Hue and Danang during the visit. In Hue, Carlsberg plans to invest around $65 million at Phu Bai Brewery to modernize its manufacturing processes, accelerate digital and green transformations, enhance supply chain capabilities, and improve product quality and food safety.

The $65 million investment builds upon the $90 million expansion completed in August 2025, which increased Phu Bai Brewery's annual production capacity by more than half, making it Carlsberg's largest beer production site in Asia. The future phase will focus on advanced production technologies, improved operations, resource efficiency, and renewable energy, further solidifying Hue's role in Carlsberg's regional production network.

In Danang, Carlsberg aims to bolster its business presence and local capabilities through commercial development, digital transformation, operational modernization, and efficient, sustainable logistics. The company also intends to continue investing in environmental protection and community initiatives, working with local partners to support Danang's goal of becoming a greener, smarter, and more livable city.

These priorities reflect Carlsberg's dedication to sustainable growth in Vietnam, bolstering its business and operational capabilities while contributing to local economic development, environmental preservation, and community well-being. In addition to its manufacturing expansion, Carlsberg is exploring new opportunities to strengthen its position in Vietnam's evolving beer market.

Earlier this year, the company signed a strategic joint venture agreement with Sapporo Breweries, encompassing six markets in Southeast Asia and Hong Kong, including Vietnam. This partnership will combine Sapporo's premium brand with Carlsberg's established operational footprint, creating a robust platform for brand development and future growth.

Carlsberg's persistent investment in manufacturing, focus on commercial capabilities, and strategic partnership with Sapporo underscore its ambition to build a more competitive and sustainable business in Vietnam. As Vietnam enters a new era of growth, Carlsberg is committed to investing in its future, fostering local partnerships, and creating enduring value for the economy and communities it serves, guided by its mission to brew for a better today and tomorrow.

Carlsberg Vietnam also introduced its updated Environmental, Social, and Governance (ESG) programme, named Brewing Tomorrow, at its inaugural Supplier Day, reinforcing its belief that long-term sustainability necessitates stronger partnerships throughout the value chain.