Bayern Munich valued at £3.1bn as German energy giant buys stake in Harry Kane’s club
German football giants Bayern Munich have been valued at £3.1bn after taking minority investment from long-standing sponsor Viessmann Generations Group. Viessmann Generations Group has acquired 6.7 per cent of Bayern Munich AG, the commercial entity that houses the professional club and all its business operations, in a transaction local media reported as being worth €250m [...]
Bayern Munich, the renowned German football club, has been valued at £3.1 billion after receiving a minority investment from Viessmann Generations Group, a prominent German energy company. The investment, reported to be worth €250 million (£209 million), brings Viessmann's stake in Bayern Munich AG to 6.7%, raising the club's implied valuation to €3.7 billion (£3.1 billion).
This valuation is roughly four times the club's most recent annual revenue of €978 million in 2024-25. The investment has dilute the holdings of Bayern Munich's other minority shareholders, including Audi, Adidas, and Allianz, from 8.3% to 7.8%. Bayern Munich eV, owned by over 300,000 members, remains as the majority shareholder, although its stake has dropped from 75% to the minimum 70% mandated by club rules.
German football regulations require clubs to be majority owned by fan associations. This valuation represents a record for German football, though it remains lower than Liverpool's estimated £5.5 billion valuation from this year's minority investment led by Amit Bhatia, highlighting Bayern Munich's financial strength compared to other Premier League clubs.
The club's value has increased by 2.8 times since Allianz paid €110 million for its minority stake in 2014, initially valuing the club at €1.3 billion. Viessmann Generations Group, described as one of Germany's richest and most influential family offices, has a history of investments in energy infrastructure and sponsorships of winter sports athletes and federations.
The company's sponsorship of Bayern Munich began in 2018, and it is seen as a long-term partner due to its shared values of tradition, ambition, and innovation. Bayern Munich president Herbert Hainer expressed delight at the new investment, emphasizing that Viessmann Generations Group complements Bayern Munich's strong shareholder base with an international, family-owned perspective.
Additionally, Max Viessmann, CEO of the family business, announced his intention to join the club's board upon completion of the transaction.
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