The History of Whoo Highlights Science-Driven Luxury
Jointly hosted by the U.K.’s Financial Times and Japan’s Nikkei, the event brings together key decision-makers from the global luxury industry. This year, some 300 global opinion leaders attended, including chief executive officers of leading luxury companies such as Dior, Saint Laurent, and Zegna,
The Financial Times and Japan's Nikkei jointly organized the Whoo event, a gathering of global luxury industry leaders. This year, the summit attracted over 300 attendees, including CEOs from renowned luxury companies like Dior, Saint Laurent, and Zegna. Notable speakers from the event included Francesco Risso, Yoon Ahn, and Law Roach. LG Household & Health Care reinforced its reputation as a science-driven luxury brand at the conference.
Francesco Risso, Yoon Ahn, and Law Roach participated in a Fireside Chat, where they unveiled The History of Whoo's distinctive approach, blending Korean heritage with cutting-edge dermatological research. The discussion centered on the brand's commitment to sustainable competitiveness by leveraging its robust research and development capabilities. Established over 80 years ago with the launch of Lucky Cream in 1947, LG Household & Health Care's infrastructure forms the bedrock for their unique storytelling.
The brand made headlines by openly declaring its ambition to spearhead the longevity science trend. LG Household & Health Care showcased its technological prowess by commercializing NAD, a revolutionary anti-aging ingredient. Researchers spent 13 years perfecting NAD Power24™, which significantly enhances skin penetration and delivery. This technology is currently incorporated into flagship products like The History of Whoo Bichup NAD Power Ampoule, delivering powerful aging-care benefits.
The conference also featured the brand's Bichup line, highlighting its innovative technological capabilities, and the exclusive Hwanyu line, which was chosen as an official VIP gift at last year's Asia-Pacific Economic Cooperation summit in Gyeongju. Summit participants received special gifts, enabling them to experience The History of Whoo's brand value directly.
A company representative emphasized the importance of sharing the brand's rich heritage, which encapsulates Korea's royal court culture, on the global luxury scene.
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