The AI 'vibe directing' startup OpenArt has hired a former Salesforce marketer to turn it into a household name
The conversational AI text-to-video generator is looking for a brand marketing boost as it nears $250 million in annual recurring revenue.
Scott Larson, a former Salesforce marketer experienced in Salesforce and Meta marketing, has been hired by the AI startup OpenArt to transform it into a household name. OpenArt's conversational text-to-video generator lets users create short videos, artistic images, and music by typing in prompts. The company, which expects to surpass $250 million in annual recurring revenue by the end of 2026, has grown to 80 employees and 8 million monthly users within a year.
Larson aims to make OpenArt a household name by creating a unified narrative that covers all the company's different use cases. Recently, OpenArt launched a new product called Director, which allows users to describe an idea, visual style, and narrative arc, turning it into up to 5-minute videos. Larson's previous roles include advertising agencies, Meta (formerly Facebook), and Salesforce, where he assisted in branding Dreamforce and launched ads featuring Matthew McConaughey and Woody Harrelson.
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