PSW Partners with PHDEC to Advance Digital Trade Readiness of Pakistan’s Horticulture Sector

The Pakistan Single Window (PSW) and the Pakistan Horticulture Development and Export Company (PHDEC) have signed a Memorandum of Understanding (MoU) to bolster the horticulture sector's digital trade readiness. This partnership aims to equip exporters and processors with the practical skills needed to navigate regulatory requirements and manage export procedures more efficiently.

By integrating PSW's digital trade facilitation infrastructure with PHDEC's expertise in horticulture exports, the collaboration establishes a framework to tackle practical challenges in adopting digital trade processes. PHDEC, under the Ministry of Commerce, will collaborate with PSW to deliver capacity-building initiatives for horticulture exporters and processors, including training sessions, webinars, and workshops.

These sessions will cover topics such as PSW registration, system usage, documentation, and regulatory requirements, empowering businesses to manage their PSW registrations and related trade processes independently and securely. Syed Aftab Haider, CEO of PSW, emphasized that digital infrastructure's impact hinges on effective utilization by businesses.

The partnership seeks to make digitalization a practical enabler for export readiness and competitiveness. Muhammad Naseer, CEO of PHDEC, highlighted the importance of combining sector expertise with digital trade knowledge to address operational challenges and navigate export procedures with increased confidence. In addition to capacity building, the collaboration will identify sector-specific barriers to digital adoption and develop coordinated responses.

Joint working groups will oversee implementation, monitor progress, and assess outcomes to ensure the collaboration remains responsive to the horticulture sector's evolving needs. Through this partnership, PSW and PHDEC aim to fortify digital trade facilitation within Pakistan's horticulture export sector, enabling businesses to manage regulatory processes and seize international market opportunities.