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Olive Young launches K-pop live shopping show with NMIXX as 1st guest

CJ Olive Young, Korea’s largest health and beauty retail chain, said Wednesday it is launching “Green Room,” a live shopping show that combines a music talk show with live commerce, in which products are sold in real time during a livestream. The show is the retailer’s first K-pop program on Olive Young Live, its live commerce platform. Built around the idea of an artist’s waiting room before a…

Olive Young launches K-pop live shopping show with NMIXX as 1st guest

CJ Olive Young, Korea's largest health and beauty retail chain, unveiled "Green Room," a live shopping show blending a music talk show with live commerce on Wednesday. This marks the first K-pop program on Olive Young Live, the company's live commerce platform. The innovative show draws inspiration from an artist's waiting room prior to a performance, featuring a host who invites recently released artists to introduce albums and share behind-the-scenes stories.

Viewers can engage in real-time chats with the artists and purchase exclusive albums from Olive Young. The show will be broadcast simultaneously on Olive Young Live, its YouTube channel, and O.Y LIVE on its Japanese-language global online mall, with real-time translation for Japanese viewers. The inaugural episode airs at 8 p.m. on Wednesday, hosted by a member of the popular boy band BTOB.

Four members of the girl group NMIXX will also appear as guests. NMIXX recently released their sixth EP, "Strange Muse," on Monday.

Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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