Olive Young launches K-pop live shopping show with NMIXX as 1st guest

CJ Olive Young, the largest health and beauty retail chain in Korea, announced on Wednesday the launch of a groundbreaking live shopping show called "Green Room." This innovative program blends elements of a music talk show with live commerce, offering a unique shopping experience for consumers. As the retailer's inaugural K-pop program on Olive Young Live, the live streaming platform for their products, "Green Room" is set to revolutionize the way fans interact with their favorite artists.

At the heart of "Green Room" is the concept of an artist's waiting room before a performance. Each episode features a host inviting recently debuted artists to introduce their new music and share behind-the-scenes stories. Viewers can engage with the artists in real time, asking questions and chatting directly, creating a more personal connection than ever before. Furthermore, viewers have the opportunity to purchase albums that come with exclusive extras, available only through Olive Young.

The first episode of "Green Room" will air at 8 p.m. on Wednesday and will be available on Olive Young Live, the retailer's YouTube channel, and O.Y LIVE on its Japanese-language global online mall. To ensure a seamless viewing experience for Japanese viewers, real-time translation will be provided.

The debut episode of "Green Room" will be hosted by a member of the popular boy band BTOB, with four members of the girl group NMIXX appearing as special guests. NMIXX recently released their sixth EP, "Strange Muse," and they will be featured prominently in the show's premiere.