Nutanix Founder Ajeet Singh Floats New AI Martech Startup Different
Serial entrepreneur Ajeet Singh, who previously cofounded unicorns such as Nutanix and ThoughtSpot, has announced the launch of his third…
Ajeet Singh, the founder of Nutanix and ThoughtSpot, has launched a new AI-powered martech startup named Different. The stealth mode startup has successfully raised $48 Mn in its seed funding round, led by General Catalyst and joined by Lightspeed Venture Partners. Notable co-founders include Abhishek Pani, a former Asana executive, and Abhinav Yajurvedi, a former CTO and Product Officer at PharmEasy.
Different aims to revolutionize demand generation for lean B2B marketing teams by automating the planning, creation, execution, and scaling of personalized content across various channels. The AI platform adapts and optimizes performance based on the business context, strategy, audience, and other parameters specified by the user.
The startup has teams in San Francisco and Bengaluru and tested its services with early corporate customers like Descope and Motif. Singh, an alumnus of IIT Kanpur and IIM Calcutta, has a rich entrepreneurial background, with experience at Oracle, Honeywell, and PwC, before co-founding Nutanix in 2009 and later ThoughtSpot in 2012.
The arrival of Different follows a trend of more founders venturing into creating new startups, as seen with the recent launch of Gravity by Livspace founder Saurabh Jain and Neo by Zeta founder Bhavin Turakhia.
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