Nongshim Pushes Shin Ramyun In Europe
The venue of "SIAL Paris 2026," the world’s largest food exhibition held in Paris, France, was filled with the spicy flavor of Korean ramen.Cho Yong-chul, Chief Executive Officer of Nongshim, personally visited the exhibition, which was held from local time on Oct. 17 to 21, and took the lead in tar
Nongshim, a major player in the Korean food industry, is making a significant push to expand its presence in Europe by targeting the country's burgeoning ramen market. During the world's largest food exhibition, SIAL Paris 2026, held in Paris, France from October 17th to 21st, Nongshim's CEO, Cho Yong-chul made great strides in securing strategic partnerships with major European distributors.
Cho held a series of meetings with executives from distributors such as Germany's K&K, the Netherlands' Asia Express Food, France's T&T Foods, and the U.K.'s Morrisons, discussing plans for strategic cooperation. Cho personally introduced the company's new product, Shin Ramyun Rose, which was first unveiled in the European market. This product has been met with immediate interest from Europe's distribution industry.
Germany's K&K expressed high potential for Shin Ramyun Rose, with plans to launch the product in the German market as early as next month. Nongshim has also introduced a health functional food, Lifill's Dermacollegen Signature RN, which won the SIAL Innovation Selection 2026 award, further diversifying their export sales.
This year's SIAL Paris exhibition saw Nongshim operating both an indoor booth and an outdoor plaza cooking booth, serving their latest product, Shin Ramyun Toomba, for the first time in the exhibition's history. The unique selling point of this product, a creamy yet spicy taste, drew strong interest and created long lines for tasting. Visitors also included local consumers who expressed their enthusiasm for the product.
In line with the exhibition period, Nongshim also operated a pop-up store, Shin Ramyun Bunsik, near the Seine in Paris from October 16th to 18th. Following the positive response from local consumers and buyers, Nongshim plans to strengthen its cooperation with key business partners in the European market, focusing on enhancing the brand status of Nongshim and its flagship product, Shin Ramyun.
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