Major sellers increased sales on Ozon after Ukrainian drone strikes hit Wildberries

By the end of summer 2026, major sellers had increased their sales share on the Russian e-commerce platform Ozon to 60%, as reported by the Russian business daily Kommersant and supported by data from MPStats Data. Prior to this, Wildberries had been leading in this metric, with 57.54% of sales in the segment in January, compared to 42.46% for Ozon.

Experts suggest that the shift in sales distribution is due to Ukrainian drone strikes that targeted Wildberries' logistics facilities more severely than Ozon's, although both platforms experienced attacks on their warehouses. Wildberries representatives, however, argue that these assessments do not capture the full market picture and do not consider differences in operational strategies among various seller categories.

"Our data indicates that major sellers' sales figures on Wildberries remain stable, with only minor fluctuations," they stated. Meanwhile, Ozon has not commented on the issue. Since mid-summer, Ukraine has conducted drone strikes on Wildberries' warehouses throughout Russia, while Ozon's logistics facilities have also been targeted since August.

Ukraine claims that these attacks are targeting "sanctioned components for the production of drones and navigation equipment." As of early August, drone strikes have inflicted an estimated hundreds of billions of rubles in damage on Wildberries and its sellers.