Krise in der Autoindustrie: Sparmaßnahmen: Audi streicht an vielen Stellen Sponsoring

Challenges in the automotive industry have led to budget cuts at Audi, the VW subsidiary, including its sponsorship programs. The company's Ingolstadt base, as well as Neckarsulm and Heilbronn, are affected, according to a statement from the group. These cuts include concerts and sporting events. Audi is reviewing its spending as part of a broader effort to secure its long-term future amid difficult economic conditions.

The company is committed to responsible use of available resources and to ensuring its long-term viability.

The current economic crisis, exacerbated by a decline in sales in China and the United States, has prompted Audi to make personnel cuts and savings. These measures are expected to affect future plans, such as the cancellation of the Christmas concerts in Ingolstadt and Neckarsulm for the coming year, as well as the suspension of summer concerts in 2027.

Additionally, the partnership with the Ingolstadt Philharmonic Orchestra and the financial support of the Audi Youth Choir Academy are set to end. Sporting sponsorships are also being reduced, with the cancellation of the half-marathon and triathlon in Ingolstadt next year and the Eisgala (ice gala) in Ingolstadt from 2027 onwards.

Outside of the main locations, the company's sponsorship of the company run in Heilbronn next year and the Friedrichshaller Sports Club will also be discontinued.

Audi acknowledges that these decisions were not easy, as many of the affected projects have significantly contributed to the cultural, social, and sporting life of their respective regions over the years. The company will reassess further engagements as circumstances warrant.