Crisis in the automotive industry: Savings measures: Audi cuts sponsorship in many areas
Especially in Ingolstadt, numerous events and funding opportunities are being cancelled as a result. The decisions were not taken lightly, it is said.
Audi is cutting back on its sponsorships due to economic challenges. The company's home locations, Ingolstadt, Neckarsulm, and Heilbronn, will be affected, with various concert series and sports events no longer being supported. The measures include cancelling Christmas concerts in Ingolstadt and Neckarsulm this and next year, and ending partnerships with the Kammerphilharmonie Ingolstadt and the Audi Jugendchorakademie.
Additionally, Audi will stop sponsoring events such as the Ingolstadt half-marathon and triathlon, and the Eisgala in Ingolstadt from 2027. The company says it is taking a responsible approach to managing its resources to secure its future.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
