Kentucky bourbon master eyes global expansion with Korean bartenders
Jefferson’s Bourbon founder Trey Zoeller was in Seoul last week for a special event in Korea, offering a unique opportunity to introduce his Kentucky-based brand to Korean consumers. It marked the finale of a six-month program involving 40 Korean bartenders who explored the brand and developed their own cocktails using its bourbon. Zoeller, who founded the brand with his father, Chet Zoeller, in…
In Seoul, Kentucky bourbon master Trey Zoeller concluded a six-month program involving 40 Korean bartenders who developed innovative cocktails using his brand. The Camp Jefferson initiative aimed to introduce Zoeller's Kentucky bourbon to Korean consumers. The program's finale recognized the bartenders whose creations best embodied Zoeller's vision for the brand.
Zoeller, who co-founded Jefferson's Bourbon with his late father in 1997, was inducted into the Kentucky Bourbon Hall of Fame alongside him in 2023. During the event, Zoeller shared his insights on the brand with the participating bartenders, revealing how his love for outdoor adventure influenced its identity beyond traditional bourbon-making.
He expressed surprise at the diverse range of creative cocktails his bourbon inspired, tasting each unique variation.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Kentucky bourbon master eyes global expansion with Korean bartenders koreatimes.co.kr
