Kentucky bourbon master eyes global expansion with Korean bartenders
Jefferson’s Bourbon founder Trey Zoeller was in Seoul last week for a special event in Korea, offering a unique opportunity to introduce his Kentucky-based brand to Korean consumers. It marked the finale of a six-month program involving 40 Korean bartenders who explored the brand and developed their own cocktails using its bourbon. Zoeller, who founded the brand with his father, Chet Zoeller, in…
Trey Zoeller, the founder of Kentucky bourbon brand Jefferson’s Bourbon, recently visited Seoul for a significant event. This marked the conclusion of a six-month initiative that brought together 40 Korean bartenders. The goal was to familiarize these bartenders with the brand and create their own cocktails using Jefferson’s Bourbon.
Zoeller, who co-founded the brand with his father Chet Zoeller in 1997, traveled to Korea to honor the bartenders whose cocktails were most successful and aligned with his brand vision. Zoeller, along with his late father, was inducted into the Kentucky Bourbon Hall of Fame in 2023. At the event, he shared his brand's story and explained how his love for outdoor adventures influenced Jefferson’s Bourbon beyond traditional bourbon-making.
He expressed his astonishment at the creative twists Korean bartenders had given to his bourbon, saying he tasted every variant and loved the creativity it inspired.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Kentucky bourbon master eyes global expansion with Korean bartenders koreatimes.co.kr
