Immobilien: Das Ende der Verschwiegenheit: Das Family-Office hinter Paulaner öffnet sich für Fremde

Family-Offices are known for their discretion and secrecy. Those who manage the wealth of affluent families rarely discuss their assets, strategy, or returns. A notable exception is the Bayerische Hausbau Real Estate (BHRE), a family-office of the Munich Schörghuber group, which now manages real estate for external clients. This year, BHRE has managed assets for two external clients, bringing its managed real estate volume to over four billion euros, an increase of 600 million euros this year.

Marcel Wnendt, BHRE's CEO, stated that they are ready to acquire additional clients in this range, aiming to grow further. The foundation for this growth is substantial, with the company's own assets valued at around 3.5 billion euros, covering properties ranging from apartments to hotels. BHRE's expansion into external clients complements its core business.

"We are not just the stewards of Paulaner's real estate wealth, but we want to offer these services to other family-offices," Wnendt explained. This idea is not unique to BHRE. At the beginning of October, Germany's largest real estate group, Vonovia, presented a new service offering to institutional owners and investors under the Veveus brand.

CEO Luka Mucic explained the move as a way to create a foundation for long-term growth outside of traditional leasing. Five points illustrate BHRE's strategy: Flex Office instead of Lease, Beyond Bricks, Flex Office opening in Munich's Kaufinger Street, increased property productivity, and diversification into foreign markets. Flex Offices and Co-Working Spaces offer significantly higher revenue than traditional leasing, attracting young companies.

BHRE also provides services such as laundry, recruitment, IT support, and accounting to make tenants' administrative tasks easier, allowing them to focus on their core business. The "Manage the Base" concept focuses on managing the existing property portfolio. Traditionally, the division of tasks between asset managers, property managers, and facility managers results in high management costs and low returns.

BHRE has combined Asset Management and Property Management under Real Estate Management, reducing costs and increasing returns. Consequently, BHRE now offers its property management services to other family-offices, especially in the family-office sector, where professional management of real estate assets is often lacking. Additionally, BHRE recently acquired a prime office property in London's Westminster district, recognizing the higher activity and expectations in the London market.