How Hill Dickinson’s Everton stadium gamble redefined law’s marketing playbook
Hill Dickinson is a rare law firm to gain cut through on the terraces, but its unusual approach to marketing is paying off, writes Maria Ward-Brennan It’s rare to hear a law firm’s name come up in chat among football fans, but Hill Dickinson’s was dropped while I was standing in the home end at [...]
In a bold move that has redefined law firms' marketing strategies, Hill Dickinson, an English law firm, has successfully entered the sports sector and gained significant brand recognition. Since its entry last year, the firm's name has been prominently displayed at Everton's new waterfront stadium, following a £10m per year stadium naming-rights deal.
This unexpected PR boost has contributed to an 18% rise in the firm's turnover, now standing at £172.1m for the 2025 financial year, up over 30% from the previous two years. With a dedicated sports practice led by new partner Richard Bush, Hill Dickinson is well-positioned to capitalize on the growing sports law market.
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