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Chip muffin? Bacon and egg soda? How Just Eat's AI struggled to depict Britain's regional dishes

A spokesperson said it was removing inaccurate AI images and pausing the rollout of the tool.

Chip muffin? Bacon and egg soda? How Just Eat's AI struggled to depict Britain's regional dishes

Just Eat, a food delivery platform, faced criticism after AI-generated images for some restaurant dishes turned out to be incorrect. The food technology company was testing the AI to showcase food items without available images. However, the AI created bizarre concoctions such as bacon and eggs in a glass of cola, chips emerging from muffins, and a cheese roll transformed into a sushi roll.

A spokesperson for Just Eat acknowledged the issue and announced they were working on removing the incorrect images and would discontinue using AI-enhanced images until the technology was further developed. The incident highlights the challenges companies face when utilizing AI for specific tasks, as it can sometimes result in inaccurate outcomes.

Members of the Just Eat UK subreddit shared the humorous AI-generated food images on the platform, which still appear with a label indicating AI generation. Some social media users found the images humorous, while others questioned the usefulness of AI-generated food images, as they could lead to disappointment if the actual dish does not match the AI-generated depiction.

Written by urgent.news from BBC News's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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