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Changes made when category pages have overlapping search intent

When operating a category-type site, it's easy to think that dividing pages into subcategories is always good. At first, I thought that creating many pages for each topic and repeatedly inserting important keywords into several pages would help with search exposure. However, problems arose while actually operating the site. Different pages started using similar search terms, and it became increasingly ambiguous which page was responsible for which search intent. The problem wasn't the number of pages, but their roles. The site I operate, Radar, is a service that organizes and shows multiple websites by category. The site is radarjuso.com. As the number of categories increased, expressions like "address collection", "link collection", "site recommendation", and "latest address" began to appear repeatedly across multiple pages.

Translated from Korean Read in Korean

The article discusses the author's experience operating a category-based website called Radar, which provides a directory of websites organized by category. The author initially thought that creating many pages with various keywords would improve search engine visibility, but later realized that this approach caused problems with page roles and search intent.

To address this, the author restructured the site, assigning clear roles to each page, separating search intents, and reorganizing internal links to prioritize user flow. The author now operates Radar with a focus on clear page roles, distinct keywords, and user-centered internal linking.

Written by urgent.news from Dev.to's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.

Read the original at dev.to →

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