PepsiCo bets on refrigerated fresh foods like gazpacho and guacamole to drive growth
This year, PepsiCo is using refrigerated soups and guacamole to chase growth as consumers seek fresh, convenient foods.
PepsiCo is betting on refrigerated fresh foods, such as gazpacho and guacamole, to fuel its future growth. This year, the consumer goods giant introduced Alvalle, its chilled soups and gazpacho brand, from Spain to the United States for the first time. In August, PepsiCo started rolling out Alvalle at select Whole Foods Market locations, gauging the performance of its various product variants within different store sections.
Additionally, the company expanded its refrigerated dips offerings with the launch of Tostitos-branded guacamole this year. This strategic move comes as PepsiCo as a whole has undergone various merchandising shifts to stimulate sales, including price reductions aimed at appealing to cost-conscious consumers. Recent financial results reveal that the company's soda and chip sales are struggling, driven by inflation and evolving consumer dietary habits.
Marisa Perez, senior vice president and general manager of PepsiCo Foods North America's Fresh Experiences Portfolio, told Modern Retail that the parent company sees refrigerated meals and snacks as a significant opportunity to align with shifting consumer preferences. For more insights, read the full article on modernretail.co.
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