Netflix factura un 12% más, pero decepciona con sus previsiones

Netflix reported a 12% increase in revenue but fell short of expectations for its earnings forecast. The streaming giant saw a 43.9% rise in profit to $3.664 million, with earnings per share at $0.87, surpassing the $0.82 projected. The company clarified that the increase was partly due to several expense items. Netflix's subscriber growth and price hikes implemented in March drove the 11.8% surge in revenue to $12.874 billion.

This figure matched the market's expectations, unlike the overall year's projections. The streaming service anticipates annual earnings of $51.1 billion, a 13% increase from the previous year, compared to the $51.2 billion expected. Between October and December, the platform expects its revenue to rise by 11.5% to $13.440 billion.

The company attributed the weaker sales performance to the advertising business, which is expected to generate $300 million less than anticipated. This downward adjustment in earnings forecasts triggered falls of up to 7% in Netflix's stock during after-hours trading on Wall Street. As the year draws to a close, the streaming giant unveiled major releases such as "Cliff Booth's Adventures," "The Murder of JonBenét Ramsey," and the finale of "Emily in Paris."

Netflix faces a challenging period for its business, leading to the announcement this month of layoffs for 6% of its workforce, totaling around 1,000 employees, the largest workforce reduction since 2022. Among the notable departures is Bela Bajaria, the director of content, who had been with the company for a decade. Since losing the bid for Warner Bros.

Discovery's streaming and entertainment division, Netflix has failed to convince investors that it has a viable growth strategy. Its shares have fallen by nearly 27% so far this year and close to 45% over the past 12 months.