LinkedIn Has the Highest Amount of AI Slop Among Major Platforms

LinkedIn is intensifying its efforts to curb the proliferation of low-quality AI-generated posts on its platform, following research that revealed over 40% of its long-form content is AI-generated. The Microsoft-owned professional network perceives such generic AI-written posts as a problem as they contribute to the platform feeling repetitive and less valuable.

A July report by AI-content research firm Pangram found that more than 40% of long-form LinkedIn posts were AI-generated, compared to around 30% on X and Medium and lower levels on Reddit and Substack. LinkedIn's Editor-in-Chief Dan Roth noted that low-quality AI content creates a business issue as many posts start to sound alike, potentially causing users to lose interest in the platform.

Previously, LinkedIn offered AI tools to edit or rewrite posts, but these features have since been scaled back. In August, the platform introduced a button enabling users to report posts that "seem like AI slop," with over 1 million clicks in its first two weeks. LinkedIn now employs its own AI systems to identify low-quality AI-generated content and limit how widely those posts are distributed.

If the platform's model flags a post as AI slop, it becomes less likely to appear to anyone other than the author's direct connections. Former journalists and social media specialists have been recruited to help train LinkedIn's AI systems to distinguish between valuable, authentic posts and generic AI-generated material. The company also boasts a creator management team described by Editor-in-Chief Dan Roth as "content therapists" for executives, subject-matter experts, and other users.

Roth explained that some creators use tools like Claude or Gemini to generate posts, publish them on LinkedIn, and then question why their content performed poorly. The creators' posts are often deemed unsuccessful because they fail to resonate with the writer or lack authenticity. LinkedIn has already seen a 40% decline in views of content classified as AI slop, indicating that its detection system improvements are having an impact.

While LinkedIn is not opposed to AI-generated assistance, the platform has begun to filter out unedited, personalized, or authentic content to ensure it reaches a larger audience.