Innocean's overseas units win 7 honors at US, Middle East ad awards

Innocean, a subsidiary of Hyundai Motor Group, has secured seven accolades for its overseas divisions at advertising competitions held in the United States and the Middle East. Innocean USA claimed two silver medals at the 2026 Jay Chiat Awards, an annual event organized by the American Association of Advertising Agencies. This prestigious competition evaluates anonymized case studies showcasing how strategic thinking translates into tangible business outcomes.

Hyundai Motor's "IONIQ 9 Escape Garage" earned silver in the influencer and creator strategy category, while Genesis' "A New Beginning in Luxury" clinched silver in automotive strategy. Innocean's U.S. media subsidiary, Canvas Worldwide, collaborated on both campaigns. The IONIQ 9 campaign featured three creator families utilizing the electric SUV's interior space, seating, and EV features to tackle escape-room challenges, garnering 8.6 million views.

Additionally, Innocean USA's social media team was honored with the agency social media category award in Adweek's Team Visionary Awards. Their work included the "Hyundai Jingle Road Trip," a TikTok jingle that became a viral challenge.