Innocean's overseas units win 7 honors at US, Middle East ad awards
Innocean, the advertising affiliate of Hyundai Motor Group, said Tuesday its overseas units have won seven honors at advertising awards in the United States and the Middle East. Innocean USA received two silver awards at the 2026 Jay Chiat Awards, hosted by the American Association of Advertising Agencies. The 29-year-old competition judges anonymized case studies on how strategic thinking…
Innocean, a Hyundai Motor Group advertising affiliate, announced on Tuesday that its international branches have claimed seven accolades at advertising competitions in the United States and the Middle East. In the United States, Innocean USA claimed two silver medals at the 2026 Jay Chiat Awards, organized by the American Association of Advertising Agencies.
This competition evaluated case studies anonymously, focusing on how strategic thinking translated into tangible business outcomes. Hyundai Motor's "IONIQ 9 Escape Garage" earned silver in the influencer and creator strategy category, while Genesis' "A New Beginning in Luxury" also won silver for automotive strategy. Both campaigns were co-produced with Canvas Worldwide, Innocean's U.S. media subsidiary.
The IONIQ 9 advertisement featured three creator families utilizing the electric SUV's interior space, seating, and EV features to complete escape-room challenges, accumulating 8.6 million views. Additionally, Innocean USA's social media team was recognized in Adweek's Team Visionary Awards, which fell under the agency social media category.
This group's efforts included the "Hyundai Jingle Road Trip," a TikTok challenge where users created a jingle to travel alongside the Hyundai brand.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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